Internet Technology, Marketing, and Security Essay - 1

Internet Technology, Marketing, and Security - Essay Example Billions of people visit websites every day, which increases the likelihood that the product be seen by the target audience. If we count the number of users in Facebook its size would be greater than even United Sates. People are spending more time on the internet to do online shopping than the traditional shopping in the malls (Zarrella, 2009). No one likes to wait in the long queues during their holiday season and rather choose and order from home. Answer 2 Advantages of Social Media Marketing The best thing of suing social media marketing is that it is free. Anyone can sign up to their Facebook, Twitter, Google+, LinkedIn, Pinterest and other countless sites free of cost and can build huge list of followers in their page and post about any new product or new advertisement that the company is coming out with. According to a recent survey by comScore, it was seen that around 98% of the online population living in USA uses Social Media sites, and worldwide out of every 10 people 6 us es social media forums. Hence it is ideal for businesses to reach out to new target customers and new markets where they have no presence. Through these networks professionals can interact and share ideas and discuss about important topic across boundaries in much lesser time than ever imagined. Hence one can use LinkedIn as a more professional site or Twitter to give quick updates or Facebook as more friendly and informal sites. Disadvantages of Social Media Marketing Social media marketing might not be free, but a business needs to take into consideration the time it takes to make new relationships, time it takes to catch their attention, make the sites look great. The company needs to spend time regularly to update their status and read new comments of the customers, like reviewing their suggestions, replying to their comments, accepting any new request etc. Any negative publicity will severely damage their reputation as it is seen worldwide by millions of fans following. Though there are a lot of Social media sites to choose and spread their networks, firms must understand the simple fact that they are just a needle in the haystack. They have to stand out from the crowd. It is easy for anyone to get frustrated with lack of response form the customers; hence they must have a clear thought out strategy. It is not easy to get a Facebook like from millions of people in the internet, and hence they must take their time to build the relationship. Answer 3 Pepsi launched their Pepsi Refresh Project in 2010. Pepsi funded people for their business ideas in areas like health, food and shelter, arts and culture, education and planet and neighborhoods. Pepsi measured the results of their campaign through the level of engagement between their customers and their brands, the level of social impact it created and the brand-equity results it created. It was seen that consumers felt that Pepsi as a cola making company cares about the community and their thinking of Pepsi a s an innovative and forward thinking brand was strengthened. Pepsi’s research showed that the consumers who knew about the Pepsi refresh project started to choose Pepsi over any other brand while buying any cola drink. It was also seen that the social network which Pepsi developed had the largest fan base as compared to any beverage company. It showed both the aspects of how these kinds of programs can be very successful and not