Internet Technology, Marketing, and Security Essay - 1

Internet Technology, Marketing, and Security - Essay Example Billions of people visit websites every day, which increases the likelihood that the product be seen by the target audience. If we count the number of users in Facebook its size would be greater than even United Sates. People are spending more time on the internet to do online shopping than the traditional shopping in the malls (Zarrella, 2009). No one likes to wait in the long queues during their holiday season and rather choose and order from home. Answer 2 Advantages of Social Media Marketing The best thing of suing social media marketing is that it is free. Anyone can sign up to their Facebook, Twitter, Google+, LinkedIn, Pinterest and other countless sites free of cost and can build huge list of followers in their page and post about any new product or new advertisement that the company is coming out with. According to a recent survey by comScore, it was seen that around 98% of the online population living in USA uses Social Media sites, and worldwide out of every 10 people 6 us es social media forums. Hence it is ideal for businesses to reach out to new target customers and new markets where they have no presence. Through these networks professionals can interact and share ideas and discuss about important topic across boundaries in much lesser time than ever imagined. Hence one can use LinkedIn as a more professional site or Twitter to give quick updates or Facebook as more friendly and informal sites. Disadvantages of Social Media Marketing Social media marketing might not be free, but a business needs to take into consideration the time it takes to make new relationships, time it takes to catch their attention, make the sites look great. The company needs to spend time regularly to update their status and read new comments of the customers, like reviewing their suggestions, replying to their comments, accepting any new request etc. Any negative publicity will severely damage their reputation as it is seen worldwide by millions of fans following. Though there are a lot of Social media sites to choose and spread their networks, firms must understand the simple fact that they are just a needle in the haystack. They have to stand out from the crowd. It is easy for anyone to get frustrated with lack of response form the customers; hence they must have a clear thought out strategy. It is not easy to get a Facebook like from millions of people in the internet, and hence they must take their time to build the relationship. Answer 3 Pepsi launched their Pepsi Refresh Project in 2010. Pepsi funded people for their business ideas in areas like health, food and shelter, arts and culture, education and planet and neighborhoods. Pepsi measured the results of their campaign through the level of engagement between their customers and their brands, the level of social impact it created and the brand-equity results it created. It was seen that consumers felt that Pepsi as a cola making company cares about the community and their thinking of Pepsi a s an innovative and forward thinking brand was strengthened. Pepsi’s research showed that the consumers who knew about the Pepsi refresh project started to choose Pepsi over any other brand while buying any cola drink. It was also seen that the social network which Pepsi developed had the largest fan base as compared to any beverage company. It showed both the aspects of how these kinds of programs can be very successful and not

Financial Resource Management Essay Example | Topics and Well Written Essays - 3500 words

Financial Resource Management - Essay Example Headquartered at Hertfordshire, Tesco plc is the grocery market leader of UK with over 30 % of the total market share. The company is also having its presence at Malaysia, Republic of Ireland and at Thailand. With around 2318 stores worldwide Tesco operates in 1878 stores within UK. Tesco was established with the amalgamation of T. E. Stockwell and Cohen with the success of the self-service grocery store and then it started expanding its business from small stores to large supermarkets. At a very fast pace it became a popular name on the mind of the households with the launch of the household goods and apparels. Then Tesco entered into the business of petrol stations selling fuels for competitive prices. With gradual revenue earning the company expanded even bigger with various other sectors like in Banking, Financial products and services (Data monitor, 2004, p.4). With the belief of a sustainable growth and well governed business the investors of the Tesco plc wants competitive ret urns of their investments or shareholdings. Transparency of the company’s operation plays a vital role in gaining the trust of the stakeholders and they expect the implementation of the robust strategies of the firm for a long-term progress. The major share holders of the company are Blackrock Inc who own 5.48% of the issued share capital and few others like Legal & General Investment Management Limited who owns 3.99 % and Berkshire Hathaway with 3.02 % of the total issued share capital of Tesco (Tesco Annual Report and Financial Statements 2011, 2011, p. 58). With the rapid growth of the company the company need to build its brand value by benefiting the stakeholders which includes its customers, staffs and shareholders. Tesco believe in maintaining its sustainable position in the market with quality service and increased customer value. The strong product line and the pillar brand name is the key to the success of the firm which help the company to differentiate itself with the competitors and helps the firm to meet the demand of the growing need of the customers. The gained trust by the company helps to understand the values of the firm by the customers which in turn help the company to diversify into new areas of services. The company is also involved in different benefiting community programs to attract more and more stakeholders being a responsible retailer. Tesco with a very responsible track record for its great values and customer services acts as the catalyst for the growth of the company. The brand building capability of and its increased emotional as well as the functional loyalty from the customers, staffs and shareholders contributed to a great extent for the profitability and the sustainable growth of the firm in the long run. The investments of the shareholders and other peoples provide a lot of support for building the opportunities and develop the brand which in turn allows the company to diversify for the benefits of the stakeholders (Tesco Annual Report and Financial Statements 2011, 2011, p. 40). Managing the stakeholders is one of the vital activities of the company that should be carried out to maintain a strong relation with the customers and other shareholders of the organization. Survey of the market situation and the present position of the firm are required to be carried out by the company for the sustainable growth of the firm. Engagement with the stakeholder helps the firm to identify the risk and opportunities that the firm could face in future.