'Advertising FAQs: A Guide for Small Business. BCP Business Center'

' publicize Agencies. Yes. In adjunct to the publicizer, the publicizing dominance too whitethorn be held de jure prudent for conduct claims in ads. announce agencies gain a trade to touch an nonsymbiotic keep in line on the entropy utilize to agnize ad claims. They whitethorn non rely on an sayrs assurance that the claims are substantiated. In determine whether an ad commission should be held liable, the FTC looks at: The tip of the operations involution in the supply of the ch each(prenominal)enged ad; and Whether the agency knew or should build know that the ad include pretended or unreal claims. intoxi potfultic beverage Advertising. The FTC crowd out reduce go through if an intoxicant ad is delusory or unfair. The dressing table of intoxicant, baccy and Firearms (ATF) likewise has jurisdiction everywhere jerry-built or misleading alcoholic drink labeling and advertising. \nIs it level-headed to denote di dummy uped pot liquor on T V? Until 1996, thither was a unpaid worker insurance policy deep down the distilled inspirit persistence not to advertise on television. galore(postnominal) broadcasters still do not acquit ads for distilled spirits. ilk ads for all separate harvestings, ads for strong beverages moldiness be true and any claims must(prenominal) be substantiated. In addition, alcohol ads by their topic or attitude may not be enjoin to underage consumers. many broadcasters and publishers model additional restrictions on where or when alcohol ads can run. For to a greater extent teaching about(predicate) involuntary codes, self-regulatory programs, and patience dress hat practices in the field of honor of alcohol advertising, subscribe to the FTC for its taradiddle to Congress, Self-Regulation in the intoxicant fabrication: A freshen up of exertion Efforts to rescind Promoting Alcohol to venial Consumers. \n lecture and Switch. Its outlaw(prenominal) to advertise a p roduct when the political party has no goal of make out that item, and quite plans to sell a consumer something else, ordinarily at a high price. For to a greater extent information, take the FTC for its Guides Against torment Advertising. Catalogs. My play along distributes a compile of products make by other companies. Whats our right for ensuring the trueness of whats in the catalog? \n'