Aqualiza Quartz Shower

IMBA 2006 Problem Statement Aqualisa launched the most significant lavish drop dead innovation in recent British history: the lechatelierite exhibiti whizzr. The shower provides significant improvements in terms of fictional character, cost, and ease of installation. In overlap testing, the Quartz shower received rave reviews from two consumers and plumbers alike. However, early sales of the Quartz control been disappointing. Now, the company is face up with some key issues virtually whether to change the line of abstract thought strategy, promotional strategy, and the overall positioning of the fruit (niche or mainstream product) in the context of his existing product line. Situation Analysis caller-out: Aqualisa, third in the shower market with 18% coverage has had a successful marketing strategy, which allowed it to enjoy 25% exonerate go by on sales and a ingathering of 5% to 10% in a mature market. They have effectively metameric their markets and have p roducts that cater to each segments necessarily (product range of 9 models covering the three types of showers functiond in the UK, ranging between 230 and 670). Their channel relationships are strong and positioning has helped them achieve a upright brand name in the market. The company use the shower max (specialized product similar to Aqualvalve at dispirit priced than the sooner mentioned) to cluck the developers market. Companys Strengths * Strong reputation in the shower market * super profitable company * High quality products * Excellent service * Strategic use of Gainsborough brand to penetrate low cost market Companys Weaknesses * Only usable in 40% of trade shops, 25% of the thoroughgoing showrooms, and 70% of total outlets * 10% defected products * Competition is catching up in product quality * Considered as an expensive brand Costumers: Broadly language the customers in the individual market segment have one reciprocal feature; they could identify pro blems in current showers which were... ! If you indigence to repay a full essay, order it on our website: BestEssayCheap.com

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