Achieving the NAEYC Standards Essay Example | Topics and Well Written Essays - 1500 words

Achieving the NAEYC Standards - Essay Example I met this standard. I got to understand what young children are like; understood what influences their development; and used this understanding to create great environments where all children can thrive. During my internship, I took part in various voluntary activities whereby I engaged personally with individual children. For instance, in the first day I hold a child who is five months, and he was crying; I sat with him and played with him by using different toys, and I used a toy to teach him the colors (red, green, yellow, and blue.) The first couple of weeks was very informative and built block throughout the entire internship; I observed a lot. It is important for any professional teacher to get to know and develop an understanding of children in their classroom. These observations helped me get a deeper view of the thinking and reasoning skills these children possessed. Hence, it gave me an easier time creating any game that would point them in the right direction such as I ma de a traffic light which helped them to understand what they saw every day on the street when they came to the school. I put it in the outdoor play and, I explained that red means stop, yellow means slow down, and green means go. Then, they pretended that they were the policemen who controlled the traffic. They were very active and happy, and they loved it. Thus, through the sensitive nature the simple it was to meet their learning needs and develop a productive and comfy environment for teaching and learning.

Coaching Through Change Essay Example | Topics and Well Written Essays - 250 words

Coaching Through Change - Essay Example Is this undergraduate undertakes this program, he or she will be in a position to be empowered to engage in broad thinking, global management and strategic competition. The undergraduate will be in a position to collaborate with other accomplished leader to acquire the insights of the industry and other global perspectives to lead the organization that they will undertake. To show their success, the undergraduate undertaking this program will be in a position to enhance their ability and improve the performance of the firm by analyzing and recognizing the strengths and weaknesses of the firm. The individual will also be in a position to set the required direction for their business and understand the competitive forces capable of distinguishing the profitable institutions. To be successful and reach his goal, the undergraduate will also be in a position to transform their operational capabilities into their competitive advantage. With so doing, the undergraduate is in a position to move the organizations that they will be employed to another

Retiring Abroad Essay Example | Topics and Well Written Essays - 750 words

Retiring Abroad - Essay Example this new trend of retiring abroad, especially in the aftermath of the global financial meltdown that decimated home values and ravaged many accounts. Many people continue living where they live because of their work. When they retire, they make the ultimate decision of moving to a place where they will feel more comfortable and where their money will last (Knowledge). According to Social Security Administration’s annual statistical supplement, the exact number of Americans retirees receiving social security benefits outside the United States is 350,000. The majority of these individuals are finding their way to countries like Ecuador, Mexico, Canada and the UK (Edwards & Daniels 101). This number is expected to increase with 4 million baby boomers already making plans to retire abroad (Edwards & Daniels 100). The main driving force behind this new trend shown by retirees is financial security. According to the confidence survey of 2014, only 14 percent of the workers indicated that they were confident of having enough funds to live comfortably in the United States. This low level of confidence comes as a result of the global economic crisis that crushed the gains that had been made on the middle income household net worth. During this period, home price index went down by 23 percent (Knowledge). Retirement accounts that act as supplements to social security and other forms of retirement income were also not spared (Knowledge) The cost of living in such countries is much lower compared to the United States. For example, the rent in San Jose, a city in Costa Rica is 57 percent lower than in the city if Philadelphia (Knowledge para.8). Additionally, the prices for consumer goods are lower by 59 percent when the same city is compared to American cities. These benefits notwithstanding, the retirees need to know that that there are hidden charges that they need to consider before deciding to reside abroad. For instance, the imported goods in emerging markets are

The History of Iraq Essay Example | Topics and Well Written Essays - 250 words

The History of Iraq - Essay Example The British came to this region to take part in and control business activities. After all, Iraq is one of the countries which are endowed by oil wells which needed to be exploited at whatever costs. I am certain that this is the reason why the British colonial expansion by brought a lot of socio-political stability in the region. Indeed, their exclusivist ideologies widened the Shia-Sunni rift which had characterized Iraq for a very long time. I would like to agree with this student for giving a true version of the history of Iraq. First, he is right for saying that the Ottoman Empire had been in control of the larger parts of the Middle East especially before the end of the World War I. as he reports, their regime came to an end especially after losing the war to more superior powers such as the British. The student is also right for reporting that the alliance between the Ottoman Empire and the Germans did not bear any fruit because they lost the war before eventually getting stripped of their colonial territories like Iraq. Moreover, I am in a strong agreement with his student for accurately reporting that Iraq, as a nation, was created from three provinces including Bagdad, Basra, and Mosul. Indeed, the curving of Iraq’s geographical boundaries would later bring more problems as it became one of the reasons for constant rivalries between its nationals. In fact, as the student says, it partly contributed to the unending Iraq-Syria conflict over the ISIS attempts to realign the earlier Ottoman boundary.

Culturally diverse entity Essay Example for Free

Culturally diverse entity Essay Listing down the sources of my cultural programming sure opened up my eyes to the realities that I am facing. As a person who is growing up and trying to come to terms with my identity as it interacts with the world, it is amazing to know that there are a lot of sources of my cultural programming. Although I consider my family as one of the main sources of my understanding of my own world, I realize that I am also bringing in cultural diversity to my family. As a part of the new generation of people in the world, we are different from our parents and much more from our grandparents. As such, through the technology I use and the ideas that I come across with, I am becoming more diverse in terms of culture. There are times that several sources of my cultural programming come into conflict. I can think of several ones. The church and the morality and faith it is teaching sometimes come into conflict with the kinds of movies and TV shows I watch. Quite honestly, there are times that I feel that church stuff is boring but when I also realize the wars, the way that people tend to forget courtesy and the sense of right and wrong, I feel that the church still has something to offer. Another source of conflict is perhaps the way that my family expects me to behave in a certain way and the way in which my friends treat each other and the way that media such as television shows and movies portray the life of a teenager. There are times that I get confused with the expectations of my parents and the way that I want to live. But I know that I have to respect them and listen to them. Culture is very broad and I think that as young people of today, we are exposed to more shapers of culture than did our parents and grandparents. That is why there are conflicts in these cultures as they are developed in me.

MIS Related Issues

MIS Related Issues ASOS.com MIS RELATED ISSUES à ¢Ã¢â€š ¬Ã‹Å"à ¢Ã¢â€š ¬Ã‹Å"Despite the spectacular dot-com bust a few years ago, the Internet has markedly changed the way we do business. (Reynolds, 2004, 78) Conducting business in the digital economy refers to the use of Web-based systems, on the Internet and other electronic networks, to accomplish some form of e-commerce. Networked computing is helping some companies excel and is helping others simply to survive. Generally, the collection of computing systems used by an organization is defined as Information Technology (IT). In the developed countries, almost all medium and large organizations use information technologies, including e-commerce, to support their operations. IT, in its narrow definition, refers to the technological side of an Information System (IS); it includes the hardware, software, databases, networks, etc. An IS collects, processes, stores, analyzes, and disseminates information for a specific purpose. It processes the inputs (data, instructions) by using IT and produces outputs (reports, calculations). It includes people, procedures, facilities and it operates within an environment. MIS refers to the management of ISs and it raises a lot of concerns, such as global, e-commerce, software system choices, ethical, social and operation strategy issues. (Turban et al, 2001) The aim of this paper is to examine five selected MIS topics and analyze specifically one or two of the occurring issues of each topic; then, connect these issues to the ASOS.com enterprise. The paper begins with a brief observation of the background of ASOS.com. Initially, the selected topics and issues, derived from relevant literature, will be described. Next, a discussion of whether each issue is a problem for ASOS.com or not is presented. Furthermore, a reflective paragraph follows. The paper ends with the conclusion section and the references. ASOS.com Asos.com, is the UKs largest online-only fashion and beauty store, attracting over one million visitors a week. Its name stands for à ¢Ã¢â€š ¬Ã‹Å"As Seen On Screen and it was chosen to show the brands intention, to supply the public with outfits similar to the styles of celebrities. Asos.com targets 16 to 34 year olds; it offers womens fashion, menswear, accessories, jewelry and beauty products. It provides potential customers browsing its content, with a number of unique features. For example, individual catwalk model videos of most clothing items on the site, and a fashion blog, which is frequently updated with articles relating to celebrity and entertainment. Asos.com is greatly admired for its large variety of fashion and beauty goods and for the speed at which it keeps up with the latest fashion trends. (http://www.asos.com/) Asos.coms headquarters are located in Camden Town, in North London. The company was launched by Nick Robertson in 2000. Since then, the online company has seen significant growth. Over Christmas season of 2008, it reported a 100% increase in sales and for the financial year ending 31 March 2009, it reported a revenue of  £165,395,000. Asos.com is being run by a board of three directors and two non-executive directors. It is a PLC, quoted on the AIM (Alternative Investment Market) part of the London Stock Exchange. AIM is not as strict in its rules as the main market; it therefore, helps smaller companies to raise capital through the sale of shares. Asos.com chose to use the web channel, since researches have shown that online sales have been increasing faster than any other sector. It has targeted young people, for these represent around 60% of online shoppers. To attract them, it offers a diverse range of brands and products. Above all, it offers a pleasurable shopping experience, by ensuring that the website provides much more than a customer would expect from a shop. The site, also, provides more choices, competitive prices, new styles and, above all, convenience. While growing, Asos.com has developed a more complex structure. It has worked hard to keep up with changes in technology. The website is being kept up-to-date by constantly adding new products and product lines. Moreover, Asos.com uses other communication channels to drive growth. These include a monthly magazine of 116 pages and an e-mail newsletter that is being sent to 1.8 million users each week. In addition, it distributes PR pieces in other publications and encourages word-of-mouth recommendation. (http://www.asos.com/) GLOBAL MIS/RISKS Designing websites for a global audience The designing of successful web-sites that present information about products and services is a relatively recent occupation, which introduced new issues and challenges that designers were called to face. It is well-known that some web-sites seem to be more efficient than others. They are more often visited and more purchases occur. Very little is reported in the literature on web design and the evaluation of the factors that formulate a successful web-site. However, many studies have been made, in order to empirically test the features, often mentioned by trade journals and vendors, as being critical to design a successful web site. The roles of a web-site are many and important; some of them are: marketing research, marketing tool, public relation machine and means of payment. Web sites are basically an interface between the costumer and the firm. The web sites are being designed in order to facilitate organizations, to carry out business activities by using Internet technology. On their web sites, each organization promotes and sells its products or services, provides catalogs, technical support and obtains useful feedback from its consumers. (Udo and Marquis, 2001/2) According to Udo and Marquis, there are eight factors that contribute to the design of an effective web site: * Download Time (response time) * Navigation * Graphics Usage * Interactivity * Cohesion * Consistency * Use of Frames * Amount of Advertisements (Udo and Marquis, 2001/2) According to Tilson, R. principles like simplicity, satisfaction (feedback) and versatility (flexibility) are also very important in designing e-commerce sites. In fact, Tilson describes eight factors, with which the designer achieves the following: * Simplicity: doesnt compromise usability for function. * Support: user is in control with proactive assistance. * Obviousness: makes objects and their controls visible and intuitive. * Encouragement: makes actions predictable and reversible. * Satisfaction (feedback): creates a feeling of progress and achievement. * Accessibility: makes all objects accessible at all times. * Versatility (flexibility): supports alternate interaction techniques. * Personalization: allows users to customize. (Tilson et al, 1998) Asos.com has very successfully designed its website for a global audience. As already mentioned, the website offers to potential customers a large variety of unique features, such as catwalk videos, a fashion blog, a diverse range of brands and products, a pleasurable shopping experience, competitive prices, new styles and convenience, in order to attract more users and set itself apart from other similar websites. The company tries to keep up with changes in technology by frequently updating the website, which is also kept up-to-date by constantly adding new products and product lines, according to the latest fashion trends. Its global success has been recognized through many awards such as: % Sep 2002: E-commerce awards à ¢Ã¢â€š ¬Ã¢â‚¬Å" Highly commended % Feb 2005: More Magazine Fashion Awards à ¢Ã¢â€š ¬Ã¢â‚¬Å" Most Addictive Online Shopping % Oct 2008: Aim Awards à ¢Ã¢â€š ¬Ã¢â‚¬Å" Company of the Year % Nov 2008: Company High Street Awards à ¢Ã¢â€š ¬Ã¢â‚¬Å" Best Online Shopping % Mar 2009: Cosmopolitan Online Fashion Awards à ¢Ã¢â€š ¬Ã¢â‚¬Å" Best Online Retailer (http://www.asos.com/) E-COMMERCE AND ITS ISSUES à ¢Ã¢â€š ¬Ã…“Electronic commerce is taking off both in terms of the number of users shopping, as well as, the total amount of people, who are spending via Internet based transactionsà ¢Ã¢â€š ¬Ã‚ . (Tilson et al, 1998) E-commerce is gaining importance rapidly, in todays business environment. The practice of e-commerce has been in existence since 1965 and has attracted the interest of many pundits. Most companies accepted and adopted the e-commerce technology faster than any other technology in the history of mankind. The reason is that the benefits are plenty; by creating a web site they can be seen all around the world, reach out to new customers, have lower transaction costs, meet their customers expectations and needs, provide new services and products and therefore, remain competitive. (Khan, 2008) E-commerce presents enormous opportunities for both consumers and businesses in the world. The self-service enabled by it, allows consumers to conduct a wide-range of activities. They can access thousands of online sites and purchase anything, from groceries to books, cars, credit-cards and loans. As Mark Hurst stated: à ¢Ã¢â€š ¬Ã…“Its ease of use, its ease of use. Why doesnt the industry get that?à ¢Ã¢â€š ¬Ã‚  (Andrews, 1998) Legal and Ethical issues in E-Business Internet technology has posed new challenges for the protection of individual privacy. Computer information, regarding Internet users, is generated every day through credit card purchases, telephone calls, magazine subscriptions, video rentals, mail-order purchases, banking records and local/state/federal government records. If this information is put together and minded properly, it could reveal a users credit information, driving habits, tastes, associations, political interests and much more. It is possible to record many online activities, including which websites a user has visited, which newsgroups or files he has accessed and what items he has purchased over the Web. Some organizations use this information to better target their offerings. Others monitor the Internet usage of their employees to see how they are using company network resources. A new data analysis technology called NORA (non-obvious-relationship-awareness) offers even more powerful profiling capabilities to the government and the private sector. NORA can take information about people from sources like employment applications, telephone records, customer listings and à ¢Ã¢â€š ¬Ã‹Å"wanted lists, and correlate relationships to find obscure hidden connections that might help identify criminals or terrorists. Cookies are another noteworthy issue. Cookies are tiny files deposited on a computer hard drive, when a user visits certain websites. Cookies identify the visitors Web-browser software and track visits to the website. When the visitor returns to the site, the website software will search the visitors computer, find the cookie and know what that person has done in the past. Then the site can customize its contents for each visitors interests. There are several more ethical/legal concerns occurring from the use of IT. For example, another issue is the protection of intellectual property such as software, digital books, digital music, or digitized video. It is extremely difficult to protect intellectual property, when it can so easily be copied and distributed. In addition, there is the matter of the à ¢Ã¢â€š ¬Ã‹Å"spam messages and the computer theft/fraud (stealing personal credit card information). (Laudon and Laudon, 2005) Asos.com guarantees privacy and security over credit card purchases for the website visitors. There have been strong movements from the political view to protect the Web users privacy and security. Additionally, the online industry has preferred self-regulation to privacy legislation for protecting consumers. In 1998, the online industry formed the Online Privacy Alliance to encourage self-regulation to develop a set of privacy guidelines for its members. The group promotes the use of online seals, like TRUSTe, certifying websites adhering to certain privacy principles. There has also been created an additional industry association called Network Advertising Initiative (NAI) to develop its own privacy policies to help consumers opt out of advertising network programs and provide consumers redress from abuses. On top of the legislation, new technologies are available to protect user privacy during interactions with websites. Many of these tools are used for encrypting e-mail, making surfing and e-mail activities appear anonymous, preventing client computers from accepting cookies etc. Asos.com plans to use such activities in the short-run, to ensure its visitors privacy. (Laudon and Laudon, 2005) SOFTWARE SYSTEM CHOICES To buy off-the-shelf packages or develop from scratch The acquisition of new software and hardware can bring dramatic applications that will change an organization. Managers must be prepared to make risky acquisitions that will have a significant impact on the firm. There has been some movement towards outsourcing and strategic alliances to reduce the time required to develop vital applications. Buying instead of making is one strategy to bring change more quickly in the firm. However, the purchase decision is one that usually warrants advice from systems professionals. Software can be bought from a large number of companies. Manufacturers of large computers often sell proprietary software for them, especially operating systems. Companies like Computer Associates sell a great deal of software for large-scale computers. The main attraction of buying of-the-shelf packages is to avoid having to develop a custom system. Custom programming is expensive and time-consuming; therefore, when a package is available, it should be considered. The major advantage of using a package is cost savings. The package developer expects to sell a number of packages to recover the investment in developing it. The cost is thus amortized over a number of users. The cost to the developer though is usually higher than the development of a single application would be, since the package must be general enough to be used by a number of customers. This increased generality makes the package larger, more complex and often less efficient to operate than an application specifically developed for a single application. (Henry and Lucas, 2000) The à ¢Ã¢â€š ¬Ã‹Å"make or buy decision is always a difficult one for management. The availability of new technologies in the marketplace and a movement by firms to get back to their core competencies, have led many companies to select the à ¢Ã¢â€š ¬Ã‹Å"buy option. Because of the high cost and long time required to develop software, most managers look first at whether they can buy existing software and modify it, if necessary, to avoid programming an application from scratch. (Henry and Lucas, 2000) (Henry and Lucas, 2000) Asos.coms managers had to face all these difficulties in order to make a decision of whether to develop their own custom system or buy existing software and modify it, according to their needs. They could have depended upon outsourcing to develop and operate their applications, or choose to retain part of their IT functions and to partially outsource some activities, which I believe would be the best decision for the company. Unfortunately, there isnt much information in the Asos.com website of how the organizations software systems were developed. ETHICS / SOCIAL ISSUES Information ethics relates to standards of right and wrong in information processing practices. Organizations must deal with ethical issues relating to their employees, customers and suppliers. Ethical issues are of high importance, for they have the power to damage the image of an organization and to destroy the morale of the employees. Ethics is a complicated area, since ethical issues are not cut-and-tried; they vary between people, cultures and countries. What may be regarded as ethical by one person may be regarded as unethical by another. (Turban et al, 2001) Displacement of employees with Information Technology IT offers many benefits to the organizations. A key benefit of IT is for example, the reengineering of work; it provides operations with many benefits such as elimination of production waste and reduction of operating costs. On the other hand, redesigning business processes could cause millions of employees to lose their jobs. As Rifkin (1993) said: à ¢Ã¢â€š ¬Ã‹Å"à ¢Ã¢â€š ¬Ã‹Å"We will create a society run by a small high-tech elite of corporate professionals [à ¢Ã¢â€š ¬Ã‚ ¦] in a nation of the permanently unemployed. (Laudon and Laudon, 2005) Some argue that relieving bright, educated workers from reengineered jobs will result in their replacement to better jobs in fast-growth industries. However this does not apply to unskilled, blue-collar workers and less well-educated, old managers. Consequently, IT has created new ethical dilemmas, in which one set of interests is pitted against another. For example, many of the large telephone companies in the USA are using IT to reduce the sizes of their workforces. Voice recognition software reduces the need for human operators by enabling computers to recognize a customers responses to a series of computerized questions. Competing values at work are, therefore, developed and groups are lined on either side of a debate. Companies argue that displacing employees with IT is ethical, since they have the right to use ISs to increase their productivity and reduce the size of their workforce, in order to lower expenses and remain in business. The employees that are being displaced argue that their employers have responsibilities against their welfare and that their displacement with IT is unethical. (Laudon and Laudon, 2005) Asos.com, as an online corporation, occupies much less personnel than traditional fashion and beauty industries. The company hires high-educated, IT experts to run the operating software and keep the companys website updated with the most innovative features. Displacement of employees with IT is not an issue for Asos.com, although, the latest movement of businesses moving into the digital economy, could be an issue for less and less workers are needed. STRATEGY AND IS / INITIATIVES à ¢Ã¢â€š ¬Ã‹Å"à ¢Ã¢â€š ¬Ã‹Å"Competitive Advantage is at the core of a firms success or failure. (Turban et al, 2001) Ensure continued, powerful Competitive Advantage Computer-based ISs have been enhancing competitiveness and creating strategic advantage for several decades. A competitive strategy is defined as a broad-based formula for how a business is going to compete, what its goals should be and what plans or policies will be required to carry out those goals. Through its competitive strategy, an organization seeks a competitive advantage in an industry. A Competitive Advantage represents an advantage over competitors in some measure such as cost, quality, or speed. A strategic IS can assist an organization to gain a competitive advantage through contribution to its strategic goals and the ability to considerably increase performance and productivity. (Turban et al, 2001) M. Porters competitive forces model is the most popular framework for analyzing competitiveness. It is used to develop strategies for organizations, with the purpose of increasing their competitive edge. Porters model identifies five major forces that could endanger an organizations position in a given industry. These forces are: 1. The threat of entry of new competitors 2. The bargaining power of suppliers 3. The bargaining power of customers 4. The threat of substitute products or services 5. The rivalry among existing firms in the industry (Turban et al, 2001) Asos.com is an online-only corporation; this fact alone provides the company with a strong competitive advantage over its (traditional-clothing-stores) competitors. Asos.com possesses a competitive advantage, mainly, in a matter of cost/expenses, since it doesnt own stores and doesnt occupy vendors and other kinds of staff (cleaning staff, security, etc.) For Asos.com, Internet technologies offer very powerful tools that can increase success through traditional sources of competitive advantage. For example, apart from low cost, Asos.com has an excellent customer service and superior supply chain management. Low costs contribute to more advantages such as competitive prices and supreme quality for the companys products. Consider and Decide IT Strategy: be a leader, a follower or an experimenter Strategic management refers to the conduct of drafting, implementing and evaluating cross-functional decisions that will enable an organization to achieve its long-term objectives. IT contributes to strategic management in many ways. For example, it can contribute through innovative applications, competitive weapons, changes in processes, links with business partners, cost reductions, relationships with suppliers and customers, new products and competitive intelligence. Porters model identifies the forces that influence competitive advantage in the marketplace. Managers are interested in the development of a strategy that aims to establish a profitable and sustainable position against these five forces. To accomplish this, a company needs to develop a strategy of performing activities differently from a competitor. There are many different strategies that managers can choose, according to which copes best with their operation. Some of them are the following: Cost Leadership Strategy: Produce products at the lowest cost in the industry. A firm achieves cost-leadership in its industry by thrifty buying practices, efficient business processes, forcing up the prices paid by competitors and helping customers/suppliers reduce their costs. Differentiation Strategy: Offer different products, services, or product features. By offering different-better products companies can charge higher prices, sell more, or both. Niche Strategy: Select a narrow-scope segment (niche market) and be the best in quality, speed or cost in that market. Innovation Strategy: Introduce new products and services, put new features in existing ones, or develop new ways to produce them. There are many other strategies such as Growth, Alliance, Operational Effectiveness, Time Strategy, etc. (Turban et al, 2001) Asos.com has tried to implement Niche strategies. It has chosen a relatively small market segment (it targets consumers aged 16 to 34) in the clothing/fashion and beauty industry and it has tried to be the best in cost, quality, and speed of the deliveries (same day delivery service through the use of MetaPack delivery management software and CitySprints SameDay Courier solution). Given that it is an online enterprise, and it can therefore keep expenses low, it demonstrates very competitive prices and a very wide range of products and brands. It also maintains high standards of quality for its products. (http://www.asos.com/) REFLECTIVE PARAGRAPH I believe that the main lesson learnt here is that the use of IT has many benefits, but also many drawbacks. IT and the use of information systems can bring rapid change to organizations, enhance productivity and reduce costs. A firm established on the World Wide Web has countless advantages, which is why most medium and large organizations and even small ones create a website. In contrast, numerous concerns derive from the exploit of IT. Global, software system choices, e-commerce, strategy and IS initiatives, and ethical, social and political, are only some of the subjects that raise a great deal of issues. However, there are many options to be considered for the use of IT and most of the matters can be resolved. CONCLUSION To conclude, a brief observation of the background of ASOS.com has been given. The five selected MIS topics have been examined and the occurring issues have been analyzed. Moreover, a discussion of whether each described issue is a problem or not for ASOS.com has been presented. Finally, my reflective thoughts have been outlined, in the reflective paragraph. Last of all, mentioning that in the 21st century we find ourselves living in the age of computerization, is essential. There is plenty room for future development of IT and IS. Information and Communication Technologies for Development, for example, refers to the application of Information and Communication Technologies within the field of socioeconomic development or international development and its concept is intimately associated with applications in the developing nations. It is concerned with the direct application of IT approaches to poverty reduction. Information and communication technologies can be applied either in a direct (their use directly benefits the disadvantaged population) or in an indirect sense (facilitates the improvement of general socio-economic conditions). In many indigent regions of the world, legislative and political measures are required to facilitate or enable application of information and communication technologies. References Andrews, W. (1998) à ¢Ã¢â€š ¬Ã…“At Far Too Many Sites à ¢Ã¢â€š ¬Ã‹Å"Buyer Be Lost Appliesà ¢Ã¢â€š ¬Ã‚ , Internet World, Vol. 98, Issue 6 Henry, C. and Lucas, Jr. (2000) Information Technology for Management, McGraw-Hill, 7th edition, Ch. 15-17 Khan, K. M. (2008) Managing Web Service Quality: Measuring Outcomes and Effectiveness, Information Science Reference, Ch. 1,3 Laudon, K. and Laudon, J. (2005) Management Information Systems: Managing the Digital Firm, Prentice Hall, 9th edition, Ch. 5 Reynolds, Janice (2004) The Complete E-commerce Book: Design, Build and Maintain a Successful Web-Based Business, CMP, 2nd edition, p.76-79 Tilson, R., Dong, J., Martins, S. and Kieke, E. (1998) à ¢Ã¢â€š ¬Ã‹Å"Factors and Principles Affecting the Usability of Four E-commerce Sites, Proc. Of the 4th Conference on Human Factors and the Web Turban, E., McLean, E., Wetherbe, J. (2001) Information Technology for Management: Transforming Business in the Digital Economy, Wiley, 3rd edition, Ch. 1, 2 Udo, Godwin J. and Marquis, Gerald P. (2001/2), à ¢Ã¢â€š ¬Ã‹Å"Factors Affecting E-commerce Web Site Effectiveness, Journal of Computer Information Systems, Vol. 42, Issue 2, 10-17 The ASOS.com web-site: http://www.asos.com/

Relationship Between Humans And Colour In Architectural Spaces

Relationship Between Humans And Colour In Architectural Spaces Colour can clarify and define space, form and structure, yet in many architectural practices is often considered only at the final stages of the design process. This tendency to subordinate colour reflects an attitude held by many design professionals since the Renaissance. The premise that colour is secondary to form, the disegno colore theory, was established by Aristotle in his Poetics during the Renaissance. Further reinforcing this belief, the architect Le Corbusier influenced the role of colour in architectural design still upheld by many today. He considered whiteness to convey order, purity, truth and architecture. His views were further supported by contemporaries such as Adolf Loos who considered white to be the colour of heaven, while Theo van Doesburg believed it the spiritual colour of the period (Minah 2008). White became the epitome of modern architecture. While Le Corbusier latterly modified his attitude toward the relationship of colour in architecture, the colour rules established in his work Purism, co-written with Amà ©dà ©Ãƒ © Ozenfant, were never as influential as his earlier beliefs (Batchelor 2000). The following paper examines the importance of colour within architectural space and its ability to influence mental well-being through its sensory and physiological properties. Experiencing Colour What is fundamental in understanding the use of colour and light in interior space? Why do some spaces bring joy, while other do not? Many would judge it simply a matter of taste, while others an expression of artistic skill, use of precise colour theory or scientific research. It is a complex combination of many factors, both human and scientific. Colour is perceived by the eye through different wavelengths of light carried to us by our surroundings and interpreted by the brain (Nassau 1998). Without light there would be no colour. Light reflects off surfaces, triggering an electromagnetic response in the eye, which in turn translates into colour within the brain (Miller 1997). Our perception of colour is dictated by its hue (actual colour), its intensity or depth of tone (saturation) and its brightness, creating shade and shadow (Miller 1997). An academic interest in the psychological meaning of colour has been prevalent for centuries. Philosophers from ancient Greece dating back to Aristotles time, artists post da Vinci, the early 19th century poet Goethe and subsequent latter day psychologists, anthropologists, biologists, etc, have theorised and investigated the complexity of human response to, and use of colour (Birren 1978; Sharpe 1980). Shown in Table 1. are the six categories believed by Graham, to be key to the human responses to colour within the built environment (Pierman 1978). The scope of the subject is so huge that for the purpose of this paper my main focus will be physiological, mood and associative response to colour and its implications on our experience of interior space. Biological Reactions of a Colour Stimulus There is a reoccurring theme in published literature on human response to colour, namely, the association of hues at the long or warm end of the visible spectrum (red, orange and pink) with arousal and excitation, and those at the short or cool end (green, blue violet) with calmness and relaxation (Goldstein 1942; Gerard 1958; Wilson 1966; Jacobs and Hustmyer 1974) which crosses multi-cultural boundaries (Oyama, Tanaka et al. 1962; Adams and Osgood 1973). Although not all results have shown identical outcomes in respect of systolic blood pressure, skin conductance, respiration, heart rate, eye-blink frequency and electrical brain activity, the emotional responses have been similar. Further studies have used word associations with colour, such as blue being associated with tender, soothing, secure and comfortable and orange with disturbing, distressed, upset (Wexner 1954). A more recent study attempted to replicate the findings of Gerrard, with a focus on the effect on cardiovascular function (Yglesias, Stewart et al. 1993). Whilst the effect on the heart could not be replicated the individuals mental expectations of the consequence of the colours was in accord with previous literature. Jacobs and Seuss similarly found the effects of 4 primary colours projected onto a large screen produced high anxiety levels for red and yellow, consistent with earlier studies (Jacobs and Hustmyer 1974) Schauss claimed that pink colours acted as a natural tranquilizer and had successfully subdued prison inmates (Schauss 1979), but this has not been substantiated in further studies (Pellegrini, Schauss et al. 1981). The earlier findings may have been more to do with the Hawthorne effect, particularly as such a result would contradict the prevalent red/blue spectrum theory. Whilst all of the above research with its consequent design implications was carried out using coloured light, slides, patches, or words, KÃ…Â ±ller et al experimented using full scale decorated rooms. Those decorated with colours from the long visible spectrum created greater arousal than those from the short spectrum. Additionally, introverts or those in a negative mood became more affected than others, impacting their performance (KÃ…Â ±ller, Mikellides et al. 2009). Similarly, Kwallek found that an individuals ability to screen colours for irrelevant stimuli had an impact on the effect of colour. High screeners were more productive in a red working environment, while low screeners performed better in a blue-green office (Kwallek, Soon et al. 2006) (Kwallek, Soon et al. 2007) (Kwallek, Woodson et al. 1997). In addition, Kwallek et al found saturation of colour was a significant predictor of differences in mood between males and females. Ainsworth contrarily found no difference in performance between red and blue offices (Ainsworth, Simpson et al. 1993). However, In a study of almost 1000 workspaces in four countries, interior colour was recognised as an important influencing element of mood and performance (KÃ…Â ±ller, Ballal et al. 2006). A key article by Kaiser reviews the varied literature on non-visual physiological responses by humans to colour, (Kaiser 1984a), concluding that there are reliable physiological responses to colour recorded, but that some of the results may have been effected by cognitive response to colour (Kaiser 1984a). The preceding review shows that, despite considerable interest and research, studies have yet to provide a thorough and empirically proven set of rules for the relationship between colour and emotions (Valdez and Mehrabian 1994). Cognitive Response to Colour The way we respond to colour can also be a result of conscious symbolism or associated actions. Yglesias et al showed that we have expectations in respect of our response to certain colours (Yglesias, Stewart et al. 1993), regardless of involuntary physiological responses. These may be learned through culture or tradition, memory, preferences or fashion. Colour associated with actions can be seen in the red, amber and green of traffic lights conveying stop, yield and go, respectively. When these colours are used in isolation from their connection with traffic, they can still influence their association (Hutchings 2004). Red is commonly used to signify danger, or to command attention and is the most pervasive colour signal in nature (Humphrey 1976). It can, however, have a somewhat ambiguous meaning as it is the colour of edible berries, signifies love, lust, anger and blood; a combination of both positive and negative symbolism. Culture and tradition can connect specific emotions with certain colours. Typically, white is worn by Western brides for its connection with purity, whereas in India the preferred colour is red (Hutchings 2004) and in other countries black, which is in stark contrast to its commonly accepted association with mourning (Kaya and Crosby 2006). White continues its connection with purity through its use in kitchens and bathrooms, translating into cleanliness and hygiene. It can also be seen in its association with hospitals and specifically the doctors coat, further reinforcing its sterile status (Blumhagen 1979). In China white is associated with righteousness. Black is associated with dullness and stupidity in Indian culture, while red implies ambition and desire (Kreitler and Kreitler 1972). Colours can also be steeped with religious meaning through association. For instance, green is the sacred colour of Islam (Kaya and Crosby 2006), and was also considered sacred by the Celts up until the Christian church introduced white (Singh 2006). In addition to white, purple is the symbolic colour used in Christian churches throughout Lent for drapes and altar frontals, while orange is considered the most sacred colour in Hindu religion. Red and white is a combination used for ritual decorations in Melanesia and for representing the Sacred Heart of the Catholic Church in Mexico (Singh 2006). Colours with religious connotations and subsequent emotional connection can have a profound effect on an interior if inappropriately used and could cause offence, or negative feelings. Colour associations also appear to rely on an individuals previous knowledge and experience, combined with personal emotional connections. Kaya and Crosby found colour schemes were remembered in alliance with known interiors, such as restaurants, schools or their homes and, subsequently deemed appropriate colours for specific building types or rooms. For example, some related the colour blue with feelings of relaxation, calmness, comfort and peace, with an associated link to hotels and residences (Kaya and Crosby 2006). Red, a colour frequently aligned with stimulation and arousal, was often coupled with places of entertainment, such as restaurants (Kaya and Crosby 2006). Conclusion A complex collection of factors combine to dictate an individuals perception of colour within the built environment. Despite decades of research into our physiological response to colour and its implications, scientific results have been contradictory and sometimes inconclusive, albeit with a general consensus on reaction to colours within the short and long visible spectrum. For example, as highlighted earlier, red wavelengths can influence biological rhythms, with green wavelengths being weaker. These results are a direct physiological response. A human does not have to have any knowledge of the colour red for a biological response. However the result may be compounded by an indirect physiological response to the colour based on cognition. For instance, an individual may have a strong mental association of red with blood, violence, fire or hatred. We all have our own personal knowledge of colour, based around culture, tradition and memory, which serve to guide our choice and experi ence of colour and light. In addition, response to colour can also be influenced by our immediate environment, such as whether we are alone or in a group, or how we are feeling at the time and its effect on our ability to screen colours. A person in a depressed mental state may not respond in the same way as someone in a more positive mood. Colour is a powerful force which can be used in different way to motivate and stimulate, to control our actions, to create an environment of joy or misery. In making colour choices for interior space, it is crucial to understand the nature and culture of the users, in conjunction with scientific research. It is important to discern whether the chosen colour has a direct physiological impact on a particular biological function, or if the colour effect depends on cognitive learning or emotional associations. Selection should also consider the implications of hue and saturation of colour, which play a strong part in eliciting positive feelings and a sense of well-being when appropriately chosen. Interiors should not be devised purely for reasons of fashion or aesthetics, if the aim is to elicit a positive emotional response from the user; a more considered approach should be undertaken. 1876